David Stone

Product designer adept at navigating ambiguity to create impact.

I’ve worked with companies from startups to world class brands like Nike and REI building apps from the ground up while creating systems to scale enterprise capabilities. I have a deep passion for building products centered around new technologies like AI, VR, and climate tech. Outside of work I spend much of my time traveling in search of good surf and coffee. ✨

David Stone

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Product designer turning complexity into clarity through data, strategy, and innovation.

7+ years in UX and product design scaling startups and enterprise platforms from 0-1 and beyond. Open to roles in consumer products, native apps, and startups.

I lead with curiosity and deliver with craft. I'm passionate about mentoring designers and building a connected design community.

From strategy to delivery, I use data to create user-focused products that delight. I will partner closely with you to understand and design high impact solutions.

I design apps for your phone that make life easier.😎

TLDR

Experience at scale

I’ve worked with companies from startups to world class brands like Nike and REI building apps from the ground up while creating systems to scale enterprise capabilities. I have a deep passion for building products centered around new technologies like AI, VR, and climate tech.

Entrepreneurial Designer

Adept at taking new business ideas from zero to one and building lightweight MVPs that drive value creation for customers. Startups range from AI consumer products, climate tech and blockchain.

Growth Mindset

Passionate about mentoring designers, engineers and product professionals through career advice, design challenges, growth strategies, and fighting imposter syndrome. Created bi-weekly Figma workshops at REI to strengthen the product practice.

Community Builder

Actively lead workshop series evangelizing emerging tech such as AI, Blockchain, and Planet Centered Design. Sourced budget and championed REI’s first co-working day for remote workers in Portland to connect once a month.  Started Nike’s UX design summits, sourcing speakers and events quarterly.

REI | Impact Report

Each earth day REI shares the stories, impact, and social good they do as a COOP. However the site always fell short of being readable, accessible and an expression of the brand. I championed a small team of creatives to conduct a design sprint and execute a complete redesign of the site in a matter of weeks. At launch we successfully increased engagement by 7x, unlocked accessible features to navigate the site, and created a design system powered by CMS to share these stories in a dynamic and powerful way.

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REI

I led the design and research for REI’s used gear ecosystem, creating apps from 0-1 and growing the sector to millions in sales. I implemented a test-and-learn process that boosted e-commerce conversions and reduced the online trade-in process from 20-30 minutes to 3-5 minutes. I also designed new enterprise capabilities to manage in-store trade-ins, simplify pricing, and address membership and condition grading barriers.

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🚀 Shipped products

Share word of mouth recommendations with your friends

Summary

Co-founding Designer

2024-Current

Existing travel sources aren’t personalized.
AI synthesizes answers to questions. Recc solves this by allowing users to request recommendations from friends, they reply with places, you easily save them to get the best experiences.

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Impact

  • Designed and tested multiple prototypes discovering how to naturally process spoken transcripts into actionable recommendations
  • Built a working MVP in 8 months
  • Led moderated research for discovering new opportunities for the product.
  • Coordinated multiple developers using kanban boards and story creation.

Contributions

+ Product Strategy
+ User Experience
+ Design System
+ Visual Design
+ AI Architecture
+ Product Management

Case Study Coming SoonTry the app

Building apps to power REI's circular commerce business online and across 181 stores.

Summary

Lead Product Designer

2022-Current

Led the product design and customer research for REI’s used gear ecosystem, growing an evolving business sector to millions in sales volume. Designed e-commerce and enterprise platform capabilities that increased shopping AOV and store trade-ins frequency.

Impact

  • Reduced trade-in times from 20+ min to 1-2 min.
  • Increased AUV (Average Unit Value) through feature development and SOP's.
  • Scaled app from prototype to pilot to 181 retail stores.
  • Evolved REI's open source design system to support enterprise capabilities.
  • Created the first custom app at REI and established standards for building custom apps internally.
  • Redesigned REI's impact report.

Contributions

+ User Research
+ Design System
+ User Experience
+ Prototyping
+ Visual Design
+ Data Visualization
+ Workshop Facilitation

Case Study Coming Soon

Carbon accounting for food and bev simplified

Summary

Founding Designer

2021-Current

ClimateHound helps food and beverages businesses calculate their carbon footprint, implement reduction strategies, and easily achieve environmental goals.

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Impact

  • Designed product from napkin to sustainability software platform.
  • Reduced the time it takes to calculate a carbon footprint from weeks to hours through dynamic questionnaires and utility API's.
  • Created visualizations to project 10 year carbon analysis planning for how to invest in ways to reduce footprint
  • Designed a fully responsive design system.

Contributions

+ Design strategy
+ Data Visualization
+ Designed fully responsive platform
+ API integrations
‍+ Built company Website
+ Built and implemented CMS powered blog

Case Study Coming SoonVisit Site

Empowering 100's of merchandising teams to plan and predict Nike products 2 years into the future.

Summary

Lead Product Designer

2018-2022

Lead designer embedded across multiple business and product teams. Primarily supported building 0-1 enterprise capabilities for merchandising, product creation, supply planning, and sustainability.  I led the design and research for multiple key capabilities, guiding 100s of Nike teams from MVP to full organizational adoption.

Impact

  • 30% decrease in rework through predictive analytics and compliance guardrails.
  • 300+ employees adopted the new dashboard, improving cross-team collaboration and visibility.
  • Designed component libraries that laid the groundwork for the Nike Enterprise Design System.
  • Design strategy conducting design sprints across business and product teams.

Contributions

+ User Experience
+ User Research
+ Design System
+ Workshop facilitation
+ Prototyping
+ Visual Design
+ Data Visualization

View Case Study

Personal Projects

I love building on the internet in my free time. Its how I decided to become a product designer and why I have built so many startups.

VR Powered NFTs

Creative director and cofounder behind a sustainability focused web3 project seeking to create a digital fungal network that serves and strengthens humanities connection to nature. Our goal was to build immersive 3D experiences to make climate impact easy, fun and engaging through VR technology.
‍
- Art Direction for 3D procedural modeling
- NFT strategy and architecture
- Established brand direction, logo, and guidelines
- Marketing and partnership building
- VR integration and strategy

Portfolio Bot

Created a custom GPT trained on my background, resume and LinkedIn profile to

Beep boop

Landscape and Drone Photography

I've been shooting photo and video for almost a decade with experience doing commercial, gallery and personal work. Here are some samples.

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