Hey, I'm David

Entrepreneurial UX designer adept at navigating ambiguity and creating impact.

Designing a digital future that supports the planet.


Selected work

Buying and trading used gear online
REI | Re/Supply
Lead Product Designer
This work is under NDA. Contact me for info.
Designing how anyone can buy, trade and shop used outdoor gear on REI.com. Using extensive customer research, I help create the end to end digital experience for shopping REI's used gear and trade-in experience. Re/Supply saves up to 50% in carbon emissions and landfill waste annually in addition to connecting customer to resources that can extend the life of their gear.
Procedural 3D NFTs
The Sporagers | Oculus Enabled NFTs
Former Co-Founder | Creative Director | NFT strategy & VR integration
This work is under NDA. Contact me for info.
Built a planet-first NFT project seeking to create a digital fungal network that serves and strengthens humanities connection to nature. Our goal was to build immersive 3D experiences to make climate impact easy, fun and engaging through VR technology.
Data Driven Merchandising
Nike | Merchandising
User Research | Prototyping | Visual Design | Design System
This work is under NDA. Contact me for info.
Reimagined a pen and paper process used for planning Nike products 2 years in advance into a web-based data visualization tool.This resulted in more collaboration as teams across the globe work to bring products to market smarter and faster.

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Predictive Analytics Dashboard
Nike | Analytics
User Research | User Experience | Visual Design
This work is under NDA. Contact me for info.
Partnering with the data scientists at Nike, we prototyped and built a dashboard for measuring product franchise growth. This gave merchants the right data, at the right time to ensure profitable decision making.
Planning Products of the Future
Nike | Merchandising
User Research | Interaction Design | Prototyping | Visual Design
This work is under NDA. Contact me for info.
Modernized how line planning uses analytics to enable more data-driven decisions. This product resulted in a flexible design that empowered merchants to be creative while visualizing Nikes product lines of the future.
The Liquor Order App.

COO | User Experience | Analytics | Web/Mobile Design

Helped start a technology company to modernize outdated processes within bars and restaurants. The core product helps simplify the liquor order process in Alcoholic Beverage Control states from hours to minutes.

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Customer Collaboration Platform
Sonoco Platform
User Experience | Responsive Design | Web design | Brand Identity
Designed the first packaging collaboration platform for CPG customers. Sonoco Platform reduced friction and streamlined the design to manufacturing pipeline by integrating cloud based technology and VR/AR visualization.
Measuring Consumer Purchases in VR
Sonoco Institute
VR | 3D Design | Eye Tracking | Analytics
What if you could measure consumer purchasing habits in a VR store simulation? This project compared eye tracking shopping habits in a real store vs a VR simulation to consider virtual stores as faster ways to get market feedback.

Let's stay in touch.

Always down to:
Grab coffee.
Go for a hike.
Share ideas.
Give a high five.

Thanks, I look forward to connecting!
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