Lead designer adept at navigating ambiguity and creating value.
As a designer and entrepreneur, my mission is to build experiences that focus in on how innovation and connecting people create valuable impact. My passion for design began in architecture school and evolved into packaging where I earned a masters degree focused in data driven design research using VR. I learned how humans are at the core of all design decisions and with strong partnerships and research, products can become the greatest version of themselves through a user centered approach.

Over the years I've had the privilege of working for REI, Nike, Sonoco Products, and companies I've helped start, giving me a wide range of experience and expertise in creating apps from startup to enterprise scale. I currently work as a Lead UX Designer at REI, helping design how anyone can get outside for less and confidently find the gear they need to be better stewards of the outdoors.

I love nerding out on web3 projects (NFT’s, Crypto, 3D metaverse), VR experiments, landscape/drone photography and spend time with my wife and friends outdoors; hiking, climbing, and surfing throughout Oregon.

current work

Lead Product Designer
Head of Product
The Sporagers
Former Co-Founder | Creative Director | XR
Lead UX Designer
BottleHound - The Liquor Order App
VP of Design | User Experience | Consumer Analytics | Marketing
Launch Aerial Media
Owner | FAA Commercial Drone Pilot


Board Member 2017 -
Community Design Studio(CDS) is a Non-profit comprised of designers from multiple facets of the design industry. Together with a strong passion for Winston Salem, NC, they work to foster design thinking in solving community oriented problems such as homelessness, environmental degradation, and racism.
My role in CDS was to provide support in helping facilitate monthly community meetings focused on design thinking discussions in addition to photography, curating content for communitydesignstudio.org.

Take a look at the recent workshop we did helping the community facilitate discussion around how to improve a local "maker space."


Concept Development
User Experience
Visual Design
Interaction Design
Photo and Video Production
VR & Eye Tracking


Adobe CC
Virtual Reality
Premiere Pro
Rhino 3D

I love to travel and sketch.