As a designer and entrepreneur, my mission is to build experiences that focus in on how innovation and connecting people to the planet can help preserve the outdoors for future generations to come. My passion for design began in architecture school and evolved into packaging where I earned a masters degree focused in data driven design research using VR. I learned how humans are at the core of all design decisions and with strong partnerships and research, products can become the greatest version of themselves through a user centered approach.
Over the years I've had the privilege of working for REI, Nike, Sonoco Products, and companies I've helped start, giving me a wide range of experience and expertise in creating apps from startup to enterprise scale. I currently work as a Lead UX Designer at REI, helping design how anyone can get outside for less and confidently find the gear they need to be better stewards of the outdoors.
I love nerding out on web3 projects (NFT’s, Crypto, 3D metaverse), VR experiments, landscape/drone photography
and spend time with my wife and friends outdoors; hiking, climbing, and surfing throughout Oregon.