Sonoco Platform is the first digital platform for packaging and display commerce. Built on a need to modernize how sales and customer service connect with CPG customers, Platform is an end-to-end cloud based collaboration tool.
UX | UI | Branding | Landing Page
Using the insights gained from user interviews, I created a user flow map that integrated the fundamental features into a system that remained simple and intuitive. We then worked to scale these features into web/mobile mockups and establish a visual language throughout the application.
UX and Visual
Working with the development team, we combined usability testing with various customer insights to determine the best way to integrate new features into the visual design.
After several months of having the application live, we began identifying areas based on user insights that were lacking features and causing friction in the application. Customers wanted more visibility to project management and the ability to communicate across company teams.
To address these requests, we introduced a real-time dashboard on the card catalog page and a messenger to enable the ability to communicate with the internal and external teams involved in projects.
The 3D preview feature allows customers to view their project at any angle on any device. Models are rendered in real-time to show unbiased color profiles in a lighting environment that can be adjusted to different conditions.
The vision of Platform is to continually scale into a wide array of solutions for packaging and displays. Powered by Box, it offers customers a secure, mobile solution to easily organize your project files and collaborate through all facets of the project.
Credits: Bambang Witoradyo: Project Manager | Mike Camarata: Backend Development | Smashing Boxes: Boiler Plate