Packaging Projects

Texas Pete

Overview

T.W. Garner wanted to design a high-end gift set for their expanding portfolio of hot sauces. 

Requirements

  • The gift set needed to provide an unboxing experience similar to receiving an old crate that contained their hot sauces.
  • Each sauce needed a brief description and a tray which would securely hold the bottles in place through shipping.

Role

Concept | Graphic Design | Structural Design

Tools

Illustrator
Photoshop
ArtiosCAD

Aura

Overview

Elizabeth Arden wanted to prototype a mail-order subscription service for their fragrance line. They needed a brand, marketing plan, and package concept that could allow for a different version of the fragrances each month.

Requirements

  • The branding needed to be clean, simple and playful.
  • Design needs to be flexible as each box plays a crucial role in the subscription experience.
  • The packaging needed to be consistent with the high end tactile experience associated with Elizabeth Arden and hold varying sizes of perfume bottles.

Role

Concept | Brand Identity | Graphics | Structural Design

Tools

Illustrator
ArtiosCAD
3dsmax

Artwork and dieline.

Logo Concept

Elizabeth Ardens marketing team wanted a colorful logo that appealed primarily to a female audience. They wanted to market it so that each month's box would bring a variety of perfumes that related back to a central focus.

Project research began with studying color theory and how that can illicit emotional responses from the user experience. Each months box would have a specific "aura" that associates a set of emotional responses with a color and perfume variety. Customers could order specific colors based on the personality traits determined through the color theory studies.

Whats your Aura?

Cheer
Attention
Health
Attraction
Youthfulness
Happiness

Love
Immediacy
Energy
Passion
Sexuality
Sensitive

Calm
Faith
Creative
Power
Royal
Luxury

Restful
Balance
Soothing
Eco-friendly
Natural
Envy

Glory Farms

Overview

Glory farms wanted to build excitement around a new product release. They needed a way to ship early production samples of their clear view cans to vendors.

Requirements

  • Their marketing team wanted a crate-like ship-ready package that unveiled the cans in a special way.
  • Utilizing features like side handles and a corrugated tray, the package design needed to make the cans seem to float on a bale of hay.

Role

Structural design

Tools

ArtiosCAD