Package Insight is a startup partnered with Clemson University that focuses on eye tracking consumer purchase behavior in immersive retail environments. These studies help companies quantify their package's shelf presence in retail.
Brand Identity | Web design
Illustrator
Photoshop
Photography
Tobii Eye Tracking
High visibility and clear communication were critical components when designing the brand and marketing materials. Eye tracking is a foreign concept for average consumers, so balancing the visuals with the copy of the brochures and website were evolved over time as we received user feedback on the products.
Iconography