Package Insight

Overview

Package Insight is a startup partnered with Clemson University that focuses on eye tracking consumer purchase behavior in immersive retail environments. These studies help companies quantify their package's shelf presence in retail.

Requirements

  • Create a brand identity that quantifies eye tracking studies in a simple way.
  • The brand must be eye catching and versatile across all mediums of marketing.
  • Website needs to illustrate the complexity of eye tracking analysis and data in a easy-to-read format.

Role

Brand Identity | Web design

Tools

Illustrator
Photoshop
Photography
Tobii Eye Tracking

Color

Eye-Catching Branding.

High visibility and clear communication were critical components when designing the brand and marketing materials. Eye tracking is a foreign concept for average consumers, so balancing the visuals with the copy of the brochures and website were evolved over time as we received user feedback on the products.

Iconography

Package Insight