Package Insight

Overview

Package Insight is a startup partnered with Clemson University that focuses on eye tracking consumer purchase behavior in immersive retail environments. These studies help companies quantify their package's shelf presence in retail.

Requirements

Create a brand identity that quantifies eye tracking studies in a simple way.
The brand must be eye catching and versatile across all mediums of marketing.
Website needs to illustrate the complexity of eye tracking analysis and data in a easy-to-read format.

Role

Brand Identity | Web design

Tools

Illustrator
Photoshop
Photography
Tobii Eye Tracking

Color

Eye-Catching Branding.

High visibility and clear communication were critical components when designing the brand and marketing materials. Eye tracking is a foreign concept for average consumers, so balancing the visuals with the copy of the brochures and website were evolved over time as we received user feedback on the products.

Iconography